Smart Strategies for Maximum Visibility
Connect With Your Customers Through Online Advertising
Advertising helps your business communicate with current and potential customers. However, with many businesses around Boston competing for consumer dollars, it can be challenging to cut through the noise.
At Beasley Media Group, we help local Boston businesses like yours create effective advertising and place it where the customers are. Read on to learn more about how we can help your business amplify its advertising efforts.
Benefits of Advertising
Advertising promotes your business and its products or services to existing and potential new customers. This practice can benefit your business in the following ways.
Encourage People To Purchase From Your Business
Encouraging people to purchase a business’ goods or services is one of the main goals of any advertising. The ads we create can encourage existing customers to make another purchase or new customers to spend money with your business for the first time.
Reach More Customers
Without advertising, people would only know about your offerings if they passed your business or learned about it from friends. Our advertising reaches people where they are, promoting your business as they consume different media. This can help you reach more customers in Boston and beyond.
Build Brand Awareness
Effective advertising can tell consumers about your business and its products and services. Sharing this information creates brand awareness. Even if someone isn’t ready to purchase from you now, they may remember the business when they do need your goods or services.
Give Your Business a Competitive Advantage
Advertising that engages and excites customers can help you get ahead of your rivals. The right advertisement might convince someone to buy your products or services rather than your competitor’s.
Types of Advertising
Advertising falls into two major categories: traditional and digital advertising. Traditional advertising appears in offline media, including:
Television & Radio
Print Media (Magazines & Newspapers)
Public Spaces & Out-of-Home Advertising
Cinemas, Transit & Retail Locations
Traditional advertising helps you reach people during everyday activities, such as running errands, commuting or relaxing. Offline media is often distributed locally, which makes it a good way to attract customers in Boston who spend little to no time online.
Digital Advertising Appears Online
Some of the places you’ll see digital advertising include:
Advertising online gives you the ability to reach customers any time that they’re online. Digital algorithms and segmenting practices also help you show different customers localized and relevant content.
Another benefit of online business ads are the metrics you can use to measure the effectiveness of digital advertising more easily than traditional advertising. By analyzing key performance indicators, such as page impressions, click-throughs and conversions, you can use this data to review, revise and make your digital advertising more effective over time.
What Type of Advertising Is Right For Your Business?
Thinking about your target audience and the media they use can help you decide which types of advertising should become part of your marketing strategy. For example, if your customers listen to the radio during their daily commute, radio advertising may be effective. If they consume more digital media, podcast advertising and streaming audio ads may be a better choice.
Your business' budget may also determine the types of advertising you'll use. Television advertisements can be expensive, but marketing and advertising online through social media can be free.
Many businesses find they get the best results with a campaign featuring a mix of traditional and digital advertising types. Combining the two methods can help you reach a variety of different customers when they're online and offline. Creating platform-specific audience profiles can help you understand your target demographic for each type of advertising.
Why Work With Our Marketing Agency?
Online tools and software can help you create basic advertisements, but if you want to elevate your advertising efforts, we recommend seeking professional help from our team. Our marketing agency has the expertise and experience to create the results you’re looking for.
Advanced Technical Skills
We employ experienced professionals with exceptional creative capabilities and technical skills. Their understanding of design principles and ability to manipulate still images, audio and video content helps them create high-end advertisements that engage and impress.
Understanding Advertising Best Practices
Our marketing professionals understand best practices within their industry, including how to use storytelling, appeal to consumer's emotions and positively showcase the brand and its offerings. These techniques help them create and implement advertising that succeeds.
Fully Integrated Advertising Campaigns
Our content marketing agency knows how to scale your advertising efforts and create a fully integrated advertising campaign. These campaigns feature cohesive messaging and branding across various traditional and digital platforms to effectively connect with more consumers.
Customized Distribution and Promotion Strategies
Our full-service content marketing agencies can distribute and promote the advertising we create to give you the best results. These services consider your needs, including your budget and target audience. We'll handle the advertising while you and your team focus on running your business.
Targeting and Measurement Options
Your partnership with our content marketing agency doesn't end when your campaign launches. The Beasley Media Group offers a range of targeting and measurement options that allow you to reach specific customers with relevant ads and understand your campaign's performance. Our data-supported analysis helps us refine our strategies in real time to optimize the campaign's performance, ensuring you see the best return on your investment.
Take Your Advertising to the Next Level With Beasley Media Group
Beasley Media Group is your ideal partner in advertising. Let our content marketing agency create engaging advertisements that appeal to your customers with our unique ability to reach Bostonians through multiple touchpoints, including our radio stations and podcasts.
If you’re ready to take the next step in marketing your business, call 800-206-0088 to talk to an advertising specialist at Beasley Media Group today.