Unlock the Full Potential of Your Event Marketing
Marketing Solutions for Boston Venues and Events
Through integrated promotions and influential advertising, our team at Beasley Digital has the expertise to drive ticket sales for your events and maximize your venue’s attendance. If you’re looking for an effective way to corner the Boston market and enhance your promotion activities, we can help. From connecting with new audiences to closing the deal with interested ticket buyers, our comprehensive marketing services will help you to cover all bases. At Beasley Digital, we have a robust portfolio of successful campaigns in the entertainment industry.
On-Air Personality Endorsements
At Beasley Media Group, our radio roots make us the ideal partner for marketing music and entertainment. We can connect you with major markets across the country, including multiple in Boston. At Beasley Media Group, we operate 59 radio stations in the U.S. with more than 30 million weekly listeners.
Within this massive market, we can connect you with on-air personalities who are ideal for endorsing your business. To connect you with listeners who are most likely to attend your events, we consider the finer points of each DJ's audience and interests, providing targeted entertainment marketing that perfectly partners popular personalities with event promotions.
Radio personalities command a dedicated following, and half of radio listeners have a favorite. These listeners have followed the same radio personality for an average of eight years. A whopping 84% of radio listeners would follow their favorite personality to a new station. This isn't surprising, since 81% of listeners consider an on-air personality to be equal to an acquaintance, a friend or even a family member.
By connecting your event and entertainment marketing with the right personality, we instantly confer more excitement and intrigue, providing powerful endorsements that will grow your audience effectively. We deliver hand-picked partnerships that we thoughtfully tailor to meet your venue's needs.
Station Event Integration
Integrating your event with a radio station provides big opportunities for event promotion. You can have popular radio personalities in attendance at your event or connect with top stations by providing booths for them at your festivals.
Integrating an event with a radio station boosts your marketing possibilities. You can make sure that your advertisements are heard on multiple shows across the station's schedule, gain inclusion in the station's events calendar and command a featured spot on their website.
Around 82% of Americans aged 12 and older listen to terrestrial radio at least once a week. Radio stations are second only to television stations for providing local news. When you need to connect with your local Boston audience, radio station integration is one of the best ways to go.
Ticket Giveaway Strategies
Ticket giveaways are a staple for any event marketing strategy. Our robust network of radio stations delivers top opportunities to incorporate ticket giveaways into concert advertising. We can easily promote your gigs on major stations, such as Boston's WBZ 98.5. Our network of stations covers rock, urban, country, classic and more, allowing you to target the right supporters for the genre you're looking for.
Ticket giveaways are a valuable way to attract new audiences to your event and encourage them to bring friends and family members along. We'll help you to coordinate giveaways that stir up the attention of targeted customers suited to your audience.
Digital and Audio Integration
At Beasley Media Group, we specialize in both digital and audio advertising. Our robust capabilities make us the ideal resource for seamlessly integrating these two powerful marketing approaches into your strategy. Audio advertising is highly effective at building brand awareness, boosting consideration and creating conversions. Listeners typically return to the same source, which builds trust in your brand over time and strengthens your company’s connections.
We can enhance your audio advertising with innovative digital integrations, such as Quu. Quu technology delivers visual in-dash displays for car listeners to accompany an audio message. By underscoring the audio message and adding distinctive branding, Quu can significantly increase awareness of your business, giving you a chance to highlight your event logo and build familiarity with potential customers.
We can also integrate your entertainment advertising with other types of digital displays. Digital out-of-home advertising includes bold digital billboards, bus station displays and digital screens in malls and shopping centers. Accessing these additional touchpoints will help you promote your events and entertainment venues to audiences throughout Boston. This is the most effective way to sell tickets and draw attendees for local events.
The Benefits of Marketing With Beasley Digital
At Beasley Media Group, we have decades of experience in effectively marketing to local, regional and national audiences. Founded in 1961, we can help you gain an effective command of Boston’s marketing. We also offer solutions that go beyond your locality to reach surrounding areas. Our radio expertise provides prime opportunities for station-hosted concerts, on-site remotes and celebrity appearances that will enhance your event marketing.
We can help you build powerful partnerships that will increase interest and provide positive enhancements for your entertainment venue. We can help you form charity partnerships, connect with popular radio DJs and draw local celebrities to your events and venues. At Beasley Digital, we’re perfectly positioned to help you corner the Boston market.
Our comprehensive marketing services include a wide variety of other offerings, including email marketing campaigns, local advertising on Facebook, podcast distribution and search engine optimization. You can turn to our advertising experts for a well-rounded approach. With us on your side, you’ll have access to all the tools, information and expertise you need to make your entertainment ventures succeed.
Promote Your Next Boston Event
If you’re looking for a powerful way to enhance your entertainment marketing in Boston, contact our team at Beasley Digital for a consultation. We can recommend a full suite of services to help you craft and deliver an effective advertising campaign. Contact us today to get started.