Strategic Marketing for Boston Businesses Across All Industries
Boston Industry Marketing Solutions
Marketing and advertising are essential for any business. Quality products and services are the first step, but you need to get your brand known to the public. The most efficient and cost-effective way is by working with an organization specializing in marketing and advertising services across multiple industries using a variety of online and offline channels.
At Beasley Media Group, we help businesses of any size stand out among their competitors, regardless of their industry. What started over six decades ago with a single radio station has developed into a multiplatform media company that delivers advertising and digital marketing solutions tailored to each client’s needs.
Expertise in Multiple Industries
Successful marketing and advertising campaigns are strategically designed for company size, the type of products or services for sale and the industry they’re operating in. Having the know-how and infrastructure to achieve this is no easy feat, but here at Beasley Media Group, we have everything we need to help you succeed. Our radio stations are the backbone of our organization — we have 57 spanning across 14 U.S. markets and reaching over 30 million listeners each week.
We combine the power of our extensive on-air presence with digital marketing tools such as social media campaigns, email marketing, web and mobile display ads and search engine marketing. Our approach includes offline and online mediums, including local events such as festivals, sports events, concerts, esports competitions, and podcasts. This multi-platform approach by our experienced team makes us one of the most effective small business marketing firms in the country, as well as a reliable partner for major organizations.
A Deep Understanding of Industry-Specific Challenges
Creating and executing successful marketing and advertising campaigns requires a highly specific approach. Organizations in different sectors face unique challenges when it comes to promoting their business.
The main challenge for offline and online retail stores is generating foot traffic or website visitors. Beasley Media Group’s multiplatform approach helps Boston retail businesses boost their visibility and appeal to a large customer base. Small businesses in the industry face unique challenges due to their limited advertising and marketing budgets, which prevent them from scaling. Regardless of the industry you operate in and your company’s size, our expert team can develop an industry-specific approach that will suit your budget.
Customized Solutions for Each Client
There’s no one-size-fits-all approach in marketing and advertising — each client is unique. Despite being an affordable marketing agency for small businesses, Beasley Media Group doesn’t cut corners when it comes to helping clients achieve their goals. We analyze each client’s particulars, such as company size, the products or services they’re selling, and the industry in which they operate. We then develop customized solutions to gain an edge over their competitors. Some common goals that we can help with include:
Making Yourself Known Online
Even physical stores need a strong online presence nowadays. At Beasley Media Group, we can create targeted digital marketing campaigns that focus on specifics, such as location and demographics, to help you reach those who are most likely to become customers.
Going Beyond Your Standard Customer Base
While it's natural to segment your audience based on specifics, having a multichannel marketing and advertising approach can help you expand your reach. Our customized solutions can help you gain customers that may not match your customer profile.
Constantly Adjusting Your Strategy
An essential factor in a successful marketing and advertising approach is being able to tweak it as needed so you can maximize its efficiency. We use a variety of analytics to gather relevant data that helps us make constant adjustments to your campaign.
Industry-Specific Resources
Having a variety of methods to reach out to audiences gives Beasley the resources we need to find solutions for your industry. Our resources include:
On-Air Radio
Our radio stations across the country appeal to different types of potential clients, which enables industry-specific approaches. For instance, advertising on sports talk radio can be fitting for an automotive company, while urban and adult contemporary radio stations are a fit for hospitality industry advertising.
Digital Solutions
Key qualities of digital marketing and advertising are that they deliver measurable results and appeal to younger audiences. If your company needs to reach younger demographics, audio streaming, podcasts and esports events are just some of Beasley’s solutions.
Local Market Targeting
If you’re a small business looking to gain a foothold in a large, saturated market, you need a partner who’s an expert in it. Our Beasley Media Group operates in 13 large and midsize markets all over the country, including Boston, Detroit, Philadelphia, New Jersey and others.
Event Marketing
Hosting industry-specific events is an effective way of boosting your brand’s visibility. Our experience in hosting diverse events, including concerts, sporting events and festivals, can help make your company the talk of the town, especially if your event is promoted via our radio stations.
Talk to Us at Beasley Media Group Today
Regardless of company size, the industry in which it operates or your specific sales goals, Beasley Media Group has the means and knowledge to provide expert marketing and advertising solutions. Our specialized approach can help you identify the people who are most likely to be interested in what you’re selling and get them to interact with your brand. Contact us today to see how we can help businesses like yours succeed.