Harnessing Quu for Visual Radio Display Advertising
Reaching Drivers Where They See and Hear
Radio display advertising is the face of the future for drivers. In-dash displays present prime real estate for marketers, and coordinating your audio and visual advertising makes both elements more effective. At Beasley Digital, we invested early in the potential for Quu technology. We design our campaigns artfully to make the best possible use of this new capability.
What Is Quu Technology?
Quu is a unique patented technology that enables in-dash radio display ads in conjunction with audio advertising. This unique technology empowers advertisers to command visual space on the vehicle’s in-car stereo display. At Beasley Media Group, we’re investors in Quu. We believe visual radio advertising is the optimal way to capture the best of all worlds when advertising to customers in the car. On average, Quu ads appear on a screen 4,000 times a month.
Expand Your Audience Reach With Quu
Experts estimate that 80% of car radio listeners have an in-dash display that can show information associated with what's playing. This will only increase with time. Among the top 100 best-selling new vehicles in 2024, 100% featured text display for radio, and 60% included image display for radio.
Connected cars will soon become ubiquitous. In 2025, over 67% of drivers are in connected cars, representing 164.9 million motorists in the United States. This will likely increase to nearly 71% by 2028, which translates to 180.9 million drivers.
In the car, 28% of listeners pay above-average attention to the car's dashboard display, and another 21% pay close attention. Only 8% give the display very little attention. Of those who pay close or above average attention to the display, the majority (70%) are Gen Z, followed by Millennials (59%), Gen X (54%) and Boomers (43%).
Placing your ads on in-dash displays gives you access to a massive audience of listeners that are a somewhat captive audience seated in the car. The size of this audience will only increase with time, making this marketing approach a wise investment with impressive growth potential.
Best Practices for Quu Campaigns
Quu campaigns are an innovative offering. Working with our team at Beasley Media, you can access experienced marketing professionals who are well versed in the best practices for maximizing this technology. We’ll help you harness all the smartest strategies to build campaigns that convert.
Maximize the Space
You have a limited amount of space for Quu ads. Radio data systems feature an eight-character program service field and a 64-character radio text field. It's important to make full use of the available space without overwhelming your viewer. Drivers may only have a quick glance at the screen, so you need to craft a message they can easily absorb in that time.
Feature Clear Branding
Make sure your Quu advertising is well branded. If you have a brick-and-mortar location, display your company's logo in the same manner that it appears on your signage. This can help drivers make an instant connection if they hear your ad for hot and juicy hamburgers and drive by one of your Boston restaurants with a rumbling stomach a few moments later.
Include Quu in Integrated Media Campaigns
At Beasley, we often include Quu automatically in our integrated media campaigns. This is a great way to round out your reach and provide consistency across all platforms. Echoing your social media marketing, web-based advertising and real-world displays with your Quu ads gives you multiple touchpoints for the same message. On average, an individual needs to interact with your brand seven times before they'll make a purchase, so a well-integrated campaign can help you get to that goal faster.
Use Geotargeting
Geotargeting instantly enhances the effectiveness of your Quu ads in Boston. By geofencing certain campaigns, you can focus on reaching out to drivers when they're physically close to your location. Don't waste your ad spend on listeners who are miles away from the next restaurant, storefront or entertainment venue. Geotarget those who are passing your signage for quick conversions.
The Benefits of Integrating Audio and Visual
Quu advertising is extremely effective at engaging audiences. The addition of visual elements instantly takes radio advertising to another level. In one study, adding an in-car visual to an audio ad increased advertiser recall by a stunning 550%. When consumers simply listened to an ad, just 4% could recall the name of the car dealer referenced, but adding a visual display increased recall to 26%.
When Scotts Turf Builder displayed their product in an ad for The Home Depot, they boosted awareness by 63% compared to awareness achieved with an audio ad only. Integrating visual and audio cues makes your radio advertising more engaging and more likely to make a memorable impact. Visual Quu advertising is usually a 10% upsell over audio-only spots because of its impressive performance.
Using Quu advertising may soon become essential to keep up with the competition. In 2021, just 15% of media agencies and marketers were very familiar with in-car radio display technology. This increased to 33% in 2024. You can position your advertising at the cutting edge of the industry today by incorporating Quu ads, and stay ahead of the trends so you can remain highly competitive in today's crowded marketplace.
Measuring Your Quu Results
If you’re testing Quu advertising for your campaigns, we can help you track your results via A/B testing that will prove the efficacy of visual in-dash advertising paired with your radio ads. Comparing your previous radio conversions to those with the addition of new Quu features is another effective way to demonstrate the impressive results you can get with this investment.
See Quu in Action
Add visual impact to your radio ads with engaging Quu technology. Our team at Beasley Digital can help you craft impactful visual displays that are smart and simple so you can effectively connect with an audience on the go. By partnering with our experienced team, you’ll tap into a wealth of knowledge on how to convert drivers and their passengers into paying customers with your in-dash advertising and radio expertise. Contact us to learn more.