Enhance Your Marketing Strategy With Streaming Audio Advertising
The Future of Audio Advertising Starts Now
The streaming audio market is growing rapidly and changing the way people listen. In 2021, experts valued the global audio streaming market at roughly $7.57 billion. By 2031, forecasters expect it’ll be worth approximately $89.77 billion.
As streaming audio grows, its platforms provide valuable opportunities to advertise your business in the Boston market. To stay on the cutting edge, it’s time to explore streaming audio advertising.
What Is Streaming Audio?
Streaming audio is an umbrella term for sound-based content delivered in real time over the internet. Streamed audio doesn’t stay on a device the way downloaded audio content does. Common types of streamed audio include:
- Streamed music: Songs streamed on demand on platforms, including Spotify and Apple Music
- Podcasts: Series of spoken-word audio recordings focused on a specific topic that listeners stream on demand
- Live audio: Audio content streamed at the time of broadcast, such as live radio, concerts or sporting events
- Audiobooks: Narrated books streamed from platforms, including Audible and Libby
Types of Streaming Audio Advertising
Streaming audio advertising is marketing content that appears in streamed audio. It’s predominantly sound-based, although some advertisements may have a visual accompaniment. Like radio advertising, there’s a wide range of streaming audio advertising options, including:
Linear Audio Advertisements:
Common audio ads lasting 15, 30 or 60 seconds positioned before (preroll), during (midroll) or after (postroll) streaming audio
Audio Ad Pods:
A series of advertisements played after each other that share a common story
Preproduced Audio Advertisements:
Audio ads produced by a business or streaming audio host on the business' behalf before the stream begins, closely aligned with the streaming audio
Native Audio Advertisements:
Ads delivered by the host of streaming content on the business' behalf during the stream's creation to offer a seamless listening experience
Programmatic Audio Advertisements
Audio ads placed in streaming audio content through automated processes that consider advertising data
Skippable Advertisements:
Ads with a similar sound and format to linear audio ads that listeners can skip before they end to return to their chosen streaming audio
Rewarded Audio
Advertisements listened to or viewed in exchange for a reward, such as Spotify's Sponsored Sessions that give listeners who accept the offer 30 minutes of listening without ads
Companion Display Advertisements
Companion display advertisements: Clickable visual ads that appear while a business' streaming audio ads play
Benefits of Streaming Audio Advertising
As streaming audio takes hold, businesses are beginning to understand the numerous benefits of advertising on streaming audio platforms. Streaming audio ads can help your business throughout the consumer journey. Here are some of the reasons your business might consider streaming audio advertising.
It Reaches Young, Mobile-First Consumers
With nearly half of Gen Zers taking steps to reduce their screen time, reaching young consumers is more challenging. Advertising on streaming audio platforms, which young people can enjoy without staring at their phone or tablet, may be the answer. Morning Consult found that streaming music is the second most popular daily activity for Gen Zers; many also listen to audiobooks, podcasts and live audio services every day.
It Helps You Target Specific Consumers
Streaming audio platforms collect data about their listeners much more easily than traditional media platforms, such as terrestrial radio and television stations. These insights can help your business align with platforms and programs your target consumers love. This precise targeting capability allows you to present your streaming audio ads to the people most likely to purchase your offerings.
With streaming audio advertising, you can target consumers based on their:
- Demographics, such as location, gender or age
- Behavioral habits
- Digital devices
It's Great Value for Money
Producing and implementing streaming audio ads is affordable, usually costing less than comparable radio ads. As you can target specific streaming listeners more accurately, you could also enjoy a greater return on your investment.
It's Memorable
Studies show that audio ads, including those from streaming audio services, are 24% more memorable than display or media ads. Since audio ads stick in listeners' minds, they're a valuable way to generate brand awareness. Even if a listener doesn't need your products and services today, they may recall your ad and business when they do.
It Has Excellent Conversion Rates
With typical conversion rates of 45%, according to Nielsen, audio advertising encourages more people to act than any other platform, including television, display ads and social media. No matter your call to action, you're likely to see great results through streaming audio advertising.
Partner With a Cutting-Edge Audio Production Company
While audio advertising can offer excellent conversion rates, results will vary depending on the ad’s quality and its placement. That’s why you need to partner with a modern audio production company that understands streaming. The best audio production companies for streaming audio advertisements share the following qualities:
- Proven expertise with a variety of streaming audio advertising platforms, including digital radio advertising and podcast advertising
- Understanding of different streaming audio advertising options and their specifications to help you get the best results
- Experience integrating streaming audio advertising with other digital strategies for cohesive branded digital campaigns
- Measurement and attribution methods so you can chart the success of your streaming advertising campaigns and improve them over time
- Case studies that let you assess how the sound production company has helped other businesses achieve their marketing goals
- A responsive, transparent team that updates you about any developments throughout the advertising process
Talk to Us About Reaching Streaming Listeners
As streaming audio continues its meteoric rise, your company can’t afford to ignore this exciting advertising opportunity. Start the conversation with Beasley Media Group today to ensure you don’t get left behind.
Our extensive digital portfolio of streaming radio stations and podcasts helps you reach listeners in Boston and around the world. Our audio production company can also deliver streaming audio ads for placement on our network and everywhere people listen. Contact us online to learn more about how we can help your business reach streaming listeners.