Drive Retail Success With Proven Marketing Strategies

Marketing Solutions for Retail Businesses

The challenges have never been greater for Boston area retailers. You face increasing in-store and online competition, stiff labor regulations and rising costs. As a retailer, you know the value of a marketing dollar well spent. Our Beasley Media Group agency can help you determine the best way to reach your customers and drive more traffic to generate profitable and repeatable sales. Here’s what we can offer.

Seasonal Campaign Strategies

Retailers need to think opportunistically, using timely tie-ins to capture customers' attention at key moments throughout the year. It could be a national holiday, a change in weather or seasons, a special theme for the day or a creative and spontaneous promotion.

Whatever the opportunity, use the current moment to keep your store at the forefront of consumers' minds when they're in a buying mood. Let our Boston team empower you with retail marketing solutions that will help increase store traffic, drive revenue and boost overall profitability.

With four flagship radio stations in the Boston market, we can help get your name in front of your ideal target audience at the right time. Our broadcast platform options include:

Our marketing professionals know each radio station’s audience intimately and can help you find the best path to retail success. We’ll work with you to build customized campaigns that capture your targeted customers’ attention at relevant times, such as back-to-school, holiday shopping, summer sales, Black Friday and other peak seasons throughout the year.

If you want to take your message further, our Beasley Media Group Boston agency offers opportunities to align with community events or sponsorships. We’ll help you extend your message and highlight your brand with audiences with plenty of buying power.

With a focus on rich listener insights and knowledge of data-driven strategies, our experts will help you plan year-round store advertising campaigns that help you weather slower seasons and generate continued growth. Talk to us about industry-leading measurement capabilities for monitoring campaign effectiveness.

Traffic-Driving Promotions

You can count on us to offer extensive retail advertising options to meet your marketing needs. These could be real-time promotions, seasonal opportunities or other brand-building ideas that highlight your unique value to the Boston community. Work with our experts, and together, we'll develop creative campaigns that, among other offers, can feature:For instance, a music instrument store may need to generate five new leads for each new customer. If that customer buys an entry-level guitar from the online store, they'll also need strings and other accessories in the future. They may also eventually buy a more expensive guitar, and an effective loyalty incentive can persuade them to buy them all from the same store.

Again, depending on your needs, we can offer a lineup of repeatable radio spots, targeting prime listening hours to increase your reach and build long-lasting customer relationships. Some exciting things your advertising can highlight include:

Customer testimonials or success stories that showcase the problems your business has helped solve throughout the years
Opportunities to earn referral incentives to provide generous rewards to customers for bringing in neighbors, friends or others
Benefits of retail loyalty programs that include valuable discounts, helping deepen customer relationships

Another way to bring more traffic into your store is to work with our marketing team to highlight special in-store promotional events. Our spots can play up when you’re scheduling giveaways or other community events. You can create genuine buzz when we pair these with on-air mentions or on-site remote broadcasts. We also offer opportunities to sponsor special events, including on-air interviews.

As a diversified media provider, we can use our numerous assets to help you drive retail traffic. In addition to advertising during peak listenership hours, our Boston team can introduce you to other brand extensions through vehicles such as opt-in subscriber lists, banner ads and mobile advertising. Let us help you build a winning omnichannel campaign that drives retail sales and enhances brand visibility and reputation. Consult our experts today to discuss the options.

Digital and Audio Integration Benefits

With our Beasley Media Group agency in Boston, your retail brand can scale based on the profile of your locations. We offer various offline and online media vehicles, including newsletters, special events, podcasts, web advertising and other audio solutions. Work with us to build a multitouch marketing campaign that includes online ads, sponsorship blocks, social media posts and email blasts.

Our capabilities will allow you to retarget your audiences online after they have heard your ads on the air, leveraging your investment to get your points across numerous times. Combining audio and digital advertising amplifies your message, reinforcing brand awareness and driving engagement. This approach helps increase conversion chances, especially when you’re leveraging engaged, opt-in audiences predisposed to your type of offerings.

Our marketing specialists know that the proof is in the results, so we’ll work to develop a customized measurement platform. We’ll collaborate with you to identify your key metrics, monitor effectiveness and recommend revisions to keep driving for better outcomes.

Share your marketing objectives with us, and we can work to optimize your ad spending across audio and digital channels to keep your name in front of current and prospective customers throughout the buying journey.

Boost Your Retail Sales

Let our Beasley Media Group agency’s marketing solutions take your retail locations in Boston to new heights. Our portfolio brings unique, diversified strengths across multiple platforms that can increase retail traffic and drive results. Contact us today for a deeper dive into what we can do for you.