Gain a Competitive Edge With Legal Marketing Experts
Law Firm Marketing Solutions in Boston
When looking for local digital marketing agencies in Boston, finding the right fit to establish a professional and ethical brand for your legal firm can be tricky, especially when compliance issues arise. With over 60 years of experience, Beasley Media Group specializes in helping legal professionals connect with potential clients. Whether you’re a personal injury lawyer or a family law attorney, we’ll craft highly targeted ad strategies that attract high-value cases. Find out how our Boston team can boost your brand.
Legal Practice Marketing Strategies That Work
People want to work with attorneys and legal teams they trust, so your marketing strategy should focus on building credibility and establishing your expertise. At Beasley, we prioritize quality over quantity to position you as a leader in the Boston area. There are several ways we can help you attract the right cases.
Area-Specific Strategies for Your Legal Practice
Every legal practice is different. That's why we put together tailored marketing strategies for every practice area rather than using a blanket approach. Here are some examples of the marketing solutions we use to target the right audience on the right platforms:
- Family law: Use contextual targeting to serve your ads to Boston residents who are actively searching for divorce attorneys or mediation services. Pair a robust social media campaign with educational blog posts on Boston's top news and radio station websites to offer guidance to potential clients.
- Personal injury law: Use pay-per-click ads and search engine optimization techniques to make sure your firm shows up first when people search for keywords such as “Boston personal injury lawyers.” Or go directly to the source by using geofencing to serve your ads to people in local hospitals and urgent care locations.
- Financial and business law: Position your firm as an expert among business owners and investors with a robust LinkedIn campaign. Build even more credibility through sponsored legal education events and informative video content.
Trust and Authority Building
Establish your law firm as the most trusted option in Boston by building credibility through our authority-driven marketing strategies:
- Co-branded social media campaigns: 87% of consumers believe the creators and influencers they follow online are trusted sources of information. Partner with Boston's top radio personalities and influencers to promote co-branded content across our social media platforms.
- On-air and podcast sponsorships: 93% of radio listeners stay tuned in during radio commercials. Host a legal Q-and-A on a local talk radio station or sponsor a popular podcast related to your area of expertise, like financial advice or business leadership.
- Sponsored articles and educational newsletters: Feature your firm in a weekly legal news roundup or business newsletter to tap into Beasley's massive digital network. We offer a 10% open rate guarantee on all our email marketing campaigns.
Compliance-Aware Creative Approaches
Don't risk your reputation by running non-compliant ads. Our Boston team knows the legal marketing industry inside and out and can craft an effective and ethical ad strategy for you by:
- Crafting ad copy carefully: Our expert copywriters will make sure your firm's messaging is compliant and compelling. We know how to phrase our ads to keep your practice in good standing.
- Providing clear disclaimers: Transparency is an absolute must when it comes to running attorney ads. From radio commercials to social media campaigns, we incorporate legally sound disclaimers to cover all our bases.
- Understanding state bar and local regulations: We work with legal marketing experts to make sure every ad we craft meets state and local regulations, including the Massachusetts Bar Association's strict rules.
Explore Our Omnichannel Approach to Attorney Advertising
Boston's legal market is competitive, and having a website or running a few pay-per-click ads on Google isn't enough to make your firm stand out. Instead, a winning legal marketing strategy requires a multiplatform approach. That's why our team uses an omnichannel marketing approach that includes:
- Radio advertising: 92% of consumers listen to Boston radio every week. Capture their attention by airing radio ads on popular talk shows, sports stations and news programs.
- Podcast and streaming audio ads: On top of having 59 radio properties, Beasley owns bPod Studios. Run non-skippable legal service ads on popular platforms such as Spotify and Pandora to get in front of our growing audience.
- Connected TV and over-the-top video advertising: More and more Boston residents are canceling their cable subscriptions. Reach professionals and homeowners on the streaming services they love with premium video ad placements on platforms such as Hulu and Roku.
- Search engine marketing: Dominate Google search results to make sure potential clients find your firm first. Our search engine optimization campaigns will drive organic traffic while our pay-per-click ad strategies keep your brand on the first page of search results.
- Geotargeted social media ads: Choose who sees your social media advertisements based on life events and online search behavior. We can also focus on specific neighborhoods or addresses.
- Website and mobile app display ads: Showcase your brand on trusted radio station websites with interactive banners and eye-catching graphics. Or request a full homepage takeover to make sure Boston residents can't miss your next campaign.
Beasley Media Group is more than a media company — we’re a trusted partner in digital growth. With many years of experience working in the Tampa market, we understand the unique challenges local digital marketing agencies face.
Grow Your Legal Practice With Beasley
Generate more qualified leads and land your next high-value case with the right marketing strategy. Send us a message to request pricing and explore custom legal advertising solutions for your firm.
If you’re not sure where to start, our Boston team can help you choose the perfect media mix to promote your brand.