Unlock the Power of Connected TV and Over-The-Top Advertising in Boston
Boston-Based CTV Solutions That Deliver
Long gone are the days when traditional cable ruled the airwaves. So, how can your business reach viewers? At Beasley Media Group, we help brands like yours connect with digital-first audiences across popular streaming platforms.
Think Amazon, Apple, Hulu and Sling. Our Boston-based CTV advertising services splash your name across the big screen. With precise targeting capabilities, we can ensure your video ads appear in front of the right people at the right time. We’re not just any video production company in Boston. Find out what sets us apart.
What Is CTV/OTT Advertising?
Before we move on, let’s break down the marketing lingo. CTV and OTT ads appear on devices connected to the internet, such as Amazon Fire Stick, Roku or your favorite gaming console. CTV/OTT ads cover content streamed over the internet by targeting popular platforms, such as Netflix and Peacock. Your ads can follow viewers across multiple devices, including smartphones and computers.
The Shift to CTV
Why Does CTV/OTT Advertising Matter?
If your brand isn’t advertising across streaming platforms, you’re missing out. CTV/OTT ads are one of the fastest-growing marketing opportunities for Boston businesses. Don’t believe us? We’ll let the facts speak for themselves:
What Video Production Services Does Beasley Offer?
Our Boston team is equipped to handle all your video production and creative needs. Make us your go-to source for high-impact video ads, from concept to completion. Our video production services include:
- Concept creation and storyboarding
- Scriptwriting and messaging
- Filming and editing
- Voiceover and audio production
- Custom graphics and animations
Let us take marketing off your plate and create the cinematic-quality videos your brand deserves.
What Types of CTV/OTT Ads Can My Business Run?
Are you looking for a Boston video production company backed by a killer marketing team? At Beasley, we offer several CTV/OTT ad forms so you can maximize engagement across streaming platforms. Run your unskippable videos across popular streaming TV advertising services as:
Preroll ads that play before a show or movie
Midroll ads that run during content breaks
Postroll ads that appear at the end of the content
Who Can My Business Reach With CTV/OTT Ads?
Traditional TV viewers used to flip through channels and settle for whatever shows were on. That’s not the case with streaming audiences. Today, people are more intentional about the content they watch — and that’s good news for you.
Boston’s engaged audience provides us with plenty of data, making targeting your customers easy. Here are some of the advanced targeting options we can leverage:
Geotargeting
Cover all of Boston or target specific zip codes and neighborhoods to reach local consumers.
Behavioral targeting
Serve your video ads based on search history, content preferences and shopping behaviors.
Demographic targeting
Filter your audience by age, gender, household income and more.
Forget broad TV ad buys. With Beasley’s CTV strategy, every ad dollar spent reaches a potential customer.
What CTV/OTT Performance Metrics Can I Track?
Another reason we love CTV ad campaigns is the wealth of data they provide. Unlike traditional TV, these ads are trackable and measurable. Let's highlight some of the real-time insights we can provide your business when you run CTV/OTT ads in Boston:
Impressions:
We'll tell you how many people saw your ad.
Completion Rates:
Are people interested in your product or service? We'll share how many viewers watched your entire ad.
Click-through Rates:
Interactive and companion ads allow us to track user clicks and engagement.
Conversion Tracking
Since everything is connected to the internet, we can measure leads, purchases and website visits tied to your CTV campaign.
Proven Performance
Do CTV/OTT Ads Really Work?
Absolutely. Keep in mind that CTV ads are usually nonskippable, earning them an average viewer completion rate of 95.3%. Because CTV ads provide a more interactive and immersive experience, they engage better than traditional TV ads.
Some studies report a 36% increase in unaided brand recall compared to old-school commercials on nonstreaming platforms.
What Other Advertising Services Does Beasley Offer?
Why stop at CTV/OTT ads when your Boston business can have an omnichannel strategy? We’re more than just an OTT ad agency.
With 59 radio properties and a whole slew of other media formats under our belt, trust the Beasley team to craft a unified marketing strategy that includes:
- Social media campaigns: Boost brand awareness through co-branded posts with your favorite Boston radio stations and on-air personalities.
- Email and newsletter marketing: Tap into our subscriber database to access over 200 million active email addresses countrywide or zero in on Boston-area consumers with a targeted newsletter.
- Search engine marketing: Make sure your business ranks at the top of search engines when Boston residents are looking for your products or services. Pair our organic search engine optimization efforts with a pay-per-click ad campaign for maximum results.
- Streaming audio and podcasts: Advertise through Beasley's digital radio stations or sponsor popular podcasts on bPod Studios to reach niche audiences on platforms such as Spotify and iHeartRadio.
- Radio advertising: Reach engaged listeners across Boston's most popular radio stations. Amplify your business with custom ad placements, live reads and sponsorships.
- Event sponsorships: Make your brand a staple at Boston's biggest events by sponsoring concerts and festivals or hosting a giveaway to excite fans.
Launch Your CTV Campaign With Beasley Today
Reach the right audience on the right platforms at the right time with Beasley Media Group. Contact us to get CTV/OTT pricing options for your business.
If you’re interested in a complete media package, let our Boston team help you mix and match ad channels and content formats to create a marketing strategy that gets results.