Multiplatform Advertising Solutions Built for Today’s Business Landscape
From Radio to Digital, Beasley Media Group Helps You Reach the Right Audience
Succeeding in today’s crowded business environment can be a challenge regardless of the industry in which you’re operating. Creating quality products that improve the lives of those who use them at competitive prices is definitely the main priority, but you also need advertising that will reach those who are most likely to benefit from what you’re selling. This usually requires a mix of offline and online advertising methods that aim to target specific groups of people.
Beasley Media Group has been around since 1961 and has grown from a single small-town radio station into a multidimensional media organization that offers a wide variety of marketing and advertising services. These include a total of 57 radio stations, an esports division, event marketing capabilities and podcast advertising. We also offer clients multiple digital solutions, with one of the most important being targeted display advertising.
Extensive Local and Nationwide Network Reach
Beasley Media Group reaches up to 30 million consumers every week through our network of radio stations, podcasts, streaming audio, station websites, esports events and much more. This huge network can help create high-traffic environments that our clients can use to boost their brand recognition and drive sales. Although it spans the entire country and focuses on 14 major markets, this network makes it easy to target local consumers. You can target your display ads to reach people in a specific area and in the right context, maximizing the chances that they’ll turn into paying customers.
For instance, a Boston-based e-commerce business that sells Celtics memorabilia can use the hype generated from the team being current NBA champions to drive sales through a targeted online display advertising campaign. By partnering with our experienced team, they can take full advantage of our strong local presence. They can advertise on the local sports radio station WBZ-FM and launch a display advertising campaign on the station’s website.
Our proven advertising strategies can further target the audience that is most likely to be interested in Celtics memorabilia. This can mean targeting male adults from 18 to 45 who have a history of engaging with online sports-related content in general, and particularly with Celtics-related content. We can narrow down the search further by targeting people within a 50-mile radius of Boston. With geofencing, which creates a boundary around a certain area and shows devices that enter this area at certain times, we can prompt advertising on the phones of fans attending home games at TD Garden.
Extensive Targeting and Audience Segmentation
As mentioned in the example above, our advanced targeting and audience segmenting capabilities can help display your web ads where they have the biggest chance of making an impact. Integrating multiple online and offline platforms, such as radio stations and their websites, digital solutions and event platforms, allows us to create accurate customer profiles and segment audiences based on highly relevant criteria, such as their age, gender, income level, specific behaviors, hobbies and geographical location.
Having such precision at your disposal can take advertising with Google Ads to a new level. You can start by defining your ideal customer personas, and then create display ad campaigns that not only resonate with those personas but will also appear on their screens when they’re browsing certain websites. A large advertising budget is not always possible, especially for small- and medium-sized businesses, so having the tools to make the most of every advertising dollar you spend can do wonders for your organization’s bottom line.
Retargeting and Sequential Messaging Capabilities
Getting as many people as possible to visit your company’s website is incredibly important, but not all of them will immediately make a purchase. Some may have to wait until their next paycheck, others won’t be sure if they need it right now and many will want to check out your competition before making their purchase. This is where retargeting comes in. We can focus on users who have previously displayed interest in buying your products or services and display targeted ads to them, which encourages them to make their purchase decision.
You can boost your chances of hesitant buyers making a purchase by engaging in sequential messaging. As the name suggests, this advertising technique involves displaying a sequence of ads in a specific order, with the purpose of taking the customer through a journey that will hopefully conclude with them buying a product. For instance, a Boston-based bakery may display ads showcasing bagels, bread rolls and croissants in sequential order, with the last ad in the sequence showing their delicious doughnuts.
Advanced Measuring and Optimization Methods
Effective advertising needs constant tweaking, especially dynamic display ads that target people with specific characteristics. Our attribution capabilities help determine which parts of an advertising campaign make the most impact. You can gain insight into how display ads fit into your overall advertising strategy by determining how it affected relevant metrics, such as website visitors, physical store foot traffic and direct sales. You can also dive deeper and learn how specific display ads contributed to your success and which audience segment had the most impact.
Further optimization often involves testing new advertising methods on specific parts of your audience. This is called A/B testing, and it works by creating two parallel advertising strategies, using them on separate audience groups and analyzing which delivered the best results. Our Boston digital team can use these techniques to help you learn more about how you’re spending your advertising dollars and optimize your approach based on the resulting data.
Make the Most Out of Your Display Ad Campaigns With Beasley Media Group
Having a successful digital advertising approach can do wonders for your company’s earnings. At Beasley Media Group, our display advertising division has the skills and experience to leverage our organization’s large online and offline network for your company’s benefit and use it to help you boost brand recognition, drive traffic to your website and ultimately increase your sales figures. Contact us today, and we’ll help you launch your display campaign.