Connect to Local Listeners With Radio Advertising

A 2024 study found radio to be the most trusted mass media. With 80% of adults declaring it trustworthy, radio beat out newspapers, television, magazines and social media. The survey also noted that adults of all ages trust radio.

Since consumers trust radio, they are more likely to trust the brands that advertise on their favorite stations. When consumers trust you, they are more likely to purchase your offerings and advocate for your brand.

With more than eight out of 10 Americans listening to terrestrial radio each week, the bulk of radio fans are locals. This makes advertising on the radio an excellent way for you to connect with consumers in Boston. If your business primarily targets consumers in your community, radio’s unmatched local reach is hard to resist.

Radio is a diverse medium that helps you reach all kinds of consumers. Different radio stations and programs appeal to different demographics, so make sure you advertise when and where your target audience listens. Consider a specific audience when you’re developing your radio advertisements so you can launch campaigns that resonate with listeners.

Analyzing station formats and audience profiles can help you find the right match. If you want to promote your products to middle-aged consumers in Boston, you could advertise on 105.7 WROR, which plays music from the 80s and 90s.

Radio remains one of the few free media platforms. It means that when you advertise on the radio, you’re advertising to everyone, not just those with a subscription. While the accessibility benefits all businesses, it’s especially suited to those with a tight budget for advertising.

A 2024 Nielsen report found that the average American spends more than 164 minutes listening to ad-supported radio every day. Long listening periods provide plenty of opportunities for locals to hear your radio advertisements.

More than two-thirds of Americans’ radio listening happens outside the home, when they’re in the car, at work or running errands. This brings people closer to businesses like yours, making it easier for them to respond to the local radio ads they hear.

Unlike other advertising, which takes a lot of time to develop, radio advertising agencies like Beasley Media Group can create and broadcast ads in days or even hours. This quick turnaround makes us well suited to businesses seeking a flexible advertising option. If you have a time-sensitive promotion or an unexpected turn of events, radio advertising with us can help you get the word out fast.

As a business decision-maker, you always have to think about the bottom line. So it’s pleasing to know that our radio spot production and placement services are more cost-effective than advertising on television or magazines. If your business has a limited marketing budget or simply wants great value, radio advertising is a winner.